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Cosmetic Teeth Whitening New York, NY

Enhancing the appearance of your smile doesn’t have to involve extensive dental work. In fact, the most sought-after procedure in cosmetic dentistry is teeth whitening, a non-invasive and affordable treatment that can drastically upgrade your smile. Lightening the shade of your teeth and reversing unsightly stains can take years off of your appearance and immediately boost your self-esteem. Here’s a closer look at the reasons for teeth whitening, what this simple cosmetic treatment involves and what you can expect afterwards.

Teeth Staining Culprits

Your teeth can discolor or stain for a variety of reasons, including those that may not be within your control. Extrinsic staining is the most common and also the type that is most easily reversed with teeth whitening. This refers to discoloration on the outer enamel of your teeth, such as those caused by drinking coffee, tea, cola or red wine. Smoking can also create extrinsic stains and give your teeth a yellow or darker hue.

Some teeth stains are more intrinsic in nature, due to triggers on the inside of the tooth. Certain medications can cause intrinsic staining or a darker-colored tooth can be an indication of trauma, disease or decay.  Lastly, the natural aging process can contribute to yellow teeth, as it is common for the enamel of your teeth to thin as you get older, which reveals the more yellow dentin layer underneath.

Teeth Whitening Options

Teeth whitening can typically be carried out in three different ways: in-office treatment from your dentist, custom trays with professional whitening gel at home or over-the-counter whitening products on your own. There are clear distinctions between these methods in terms of effectiveness, time and cost.

Regardless of your approach, all teeth whitening treatments employ some type of bleaching solution to brighten the enamel of your teeth. While some methods will last longer than others, teeth whitening is a temporary solution. For a permanent change in your tooth shade, porcelain veneers or cosmetic bonding can be used.

—but since dentists use a stronger bleaching solution, your brighter tint may last longer and dentists can control the degree of whiteness better.

What is ZOOM Whitening

If you are looking for a teeth whitening option that is the safest, most effective and requires the least amount of time to see results, professional in-office teeth whitening is the way to go. While it requires a more upfront cost, the innovative technology and high-powered bleaching solution involved in systems like ZOOM Whitening can lighten your smile by six to seven shades in just one hour!

Zoom is a bleaching process widely used throughout the country and around the world to lighten discoloration of enamel and dentin. The Zoom in-office tooth whitening procedure uses the Zoom Advanced Power Chairside Lamp – said to accelerate the bleaching process – to activate the 25 percent hydrogen peroxide whitening. As the hydrogen peroxide is broken down, oxygen enters the enamel and dentin to bleach the stained substances, leaving the structure of the tooth unchanged.

Best of all, your ZOOM Whitening is overseen by a dentist to ensure your oral health and comfort remain a top priority!

What You Need To Know Before

Before scheduling your teeth whitening procedure, it is important to know your goals and preferences for your new smile. How subtle or drastic do you want your teeth whitening results to be. Do you prefer to whiten in the comfort of your home or attain immediate results with a in-office session? Many patients choose the in-office treatment due to an upcoming event such as a wedding or family reunion.

It is equally important for patients to know their limitations before getting teeth whitening. This includes knowing which type of teeth stains you have and what you can personally expect from a professional-grade whitening system. If you have crowns, veneers, fillings or other dental work, you should understand that these materials don’t whiten like your natural teeth. Your dentist can help set accurate expectations for you during a brief consult before your appointment.

Extending Your Teeth Whitening Results

Now that you’ve invested in professional teeth whitening, it is important to extend your results as long as possible. This may involve avoiding cigarettes, drinking your coffee through a straw and using a whitening toothpaste or at-home touch-up kit provided by your dentist. At Group Health Dental, we welcome the opportunity to brighten your smile and boost your self-confidence. Teeth whitening is an easy, painless and highly effective way to makeover your smile. Call today to learn more about ZOOM Whitening in New York.

Posted on behalf of Group Health Dental

230 W 41st St, Second Floor
New York, NY 10036

Phone: (212) 398-9690


Monday - Friday - 9:00 AM – 5:00 PM


Our Patient Reviews

Group Health Dental

4.7 / 5.0

Based on 67 reviews

Karlee L.

VERY PLEASANT AND LOOKING FORWARD TO MY NEXT VISIT! This dental office was bright and warm from the moment I walked in. The young ladies there were friendly and very pleasant. They offered me a choice of beverage while explaining the online form enrollment process. My xray technician was very pleasant and went through a set of 18(!) x-rays using this new low-radiation equipment. It was a very painless process that went very quickly considering what it would normally take using the old way of taking individual bite-wings. Dr. Vazquez was also very pleasant as she patiently explained her observations of my x-rays.Afterward I sat down for my cleaning with Marcielle (spelling ?) - who was another round of pleasant service as she cleaned and polished my teeth. NO PAIN AT ALL! :) This office has a happy bright orange color theme which immediately adds to the very comforting and cheerful ambiance all around. All I can say is I highly recommend the staff here - they are so ready to deliver service with a smile!

Anita P.

When I stepped foot into the door at this dental office I was terrified because of my previous experiences in other dental offices. I had no choice but to come and get my teeth fixed so I made an appointment. I was warmly welcomed at the front desk and when I told the front desk how terrified I was of being there it was amazing how nice and supportive the ladies were. When I went in for x-rays the technician was amazing as she spoke to me and made me smile. The hygienist was amazing as she had to work hard to clean my teeth and she made me feel so comfortable and I had literally no fear what s ever. My fear was gone. As I saw the dentist I was amazed at her knowledge and he comfort and patience as she worked on me and advised me as to what I needed. I love this place and my fear of dentists is actually gone to the point that I already made two appointments for the rest of the work to be done. Thank you so much for making me feel so comfortable and part of your family as I was surrounded with people who actually cared about me and my feelings and who made me feel better. Thank you soooooooo much.

Olivia L.

Wow just started about 2 weeks ago and I must tell you that my experience was pleasant. I know how could this be possible. They were professional and attentive. The wait time is so short I could not believe it. They are knowledgeable and really work with you and your situation. Not looking to make that buck like so many others I have been to. I felt comfortable which has never been the case. The place is clean and covers a lot of dental work under one roof. I must say it is the best place I have been in years. They get my vote and I will be returning to continue my needed work !!

Dalit A.

I had an appointment with Dr. Concencion and got feedback on why I was there, which was for my concern about a tooth that had trauma to it years ago. I got a full exam that included full mouth x-rays and a cleaning. The receptionists, x-ray technician, dental hygienist, and dentist were all very friendly and pleasant to be around. It was really the most welcoming and comforting experience I've ever had at a dentist's office. I found it a little strange that I have to schedule a consultation with the endodontist to discuss my tooth that I am concerned about, but then again I don't know much about these things and actually do trust that they were being genuine about the medical advice I was given (which is usually not my feeling as a new patient at a dentist's office).


I first went to Group Health Dental at the beginning of 2015 for a root canal. My original dentist wanted to only do certain procedures because he didn't feel it was worth it financially since I have union coverage. He actually told me this to my face. He left me in tremendous pain and I even had to demand antibiotics. I was referred to Group Health by someone else but they were not able to help me because I was too swollen and they did not have an oral surgeon. I went elsewhere to have the tooth extracted since the infection was too severe for the tooth to be saved. Months later, I still needed work since I since never went back to the original dentist. I decided to take a chance with Group Health Dental and I am so glad I did. I walked in the door terrified from my experiences elsewhere but EVERYONE, from the young ladies at reception, the dental hygenist, exray technician, root canal specialist, dentist, his assistant and even the young ladies taking your payment made it an amazing experience for me. Pleasant, caring, gentle and professional people in a clean and pleasing atmosphere. I purposefully waited until all the work was done and waited an additional week to make sure the new work wasn't bothering me to write this review. If I could give them ten stars, I would. Group Health Dental rocks!!! :-) :-) :-)

Romairy L.

I was one of those people that dreaded going to the dentist, but after I started going to Group Health Dental in Midtown, I met Dr. Benito and everything changed. Now I am one of those people who actually looks forward to her dentist appointments. He and his assistant have rake in the street which causes both of them to always be in a great mood and they always are happy to see you. He always makes me laugh, and I mean always. Dr. Bonito and Esmira ( his assistant) are wonderful. they always make sure you're completely satisfied with their work, they're very attentive and always make time to see you when you have an emergency or need to speak with them. Now going to the dentist is one of those things that I post about on Facebook because I always come back with a new story or a new joke to tell after my visit to Dr. Benito and Esmira. If you want to have a dentist that feels more like visiting a friend than getting work done, you need to try Dr. Benito. #mydentistisbetterthanyours!!!

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